Sun Life – Behavioural Economics

Noreen Farooqui applies behavioural economics principles to Sun Life Go’s application and increases application completion rates by 12%.

Sun Life Chatbot

Noreen Farooqui Sun Life Go chatbot experience for direct-to-consumer insurance products including life insurance, accidental death insurance, and critical illness insurance.

TurboTax Blog

Noreen Farooqui revamps Intuit TurboTax article pages and increases conversion rates – readers become clients.

RBC Direct Investing – Investor’s Toolkit – Learn

RBC Investor’s Toolkit is for investors at all levels. It’s your online hub for videos, articles, and tutorials on buying and selling stocks. From novice to experts, learn new skills or brush up on existing ones as you gear up to trade like a pro!

RBC FutureMakers

Noreen Farooqui revamps RBC’s – Royal Bank of Canada’s career portal to attract diverse employees as the bank rebrands itself as a leader in the FinTech space.

Noreen Farooqui Hurify

Hurify

Hurify is a platform to facilitate the development of Internet of Things (“IoT”) projects including the matching of project owners with project managers and project development subcontractors, and hardware and software vendors within the IoT ecosystem.

Noreen Farooqui Ceridian

Ceridian

Noreen Farooqui’s Ceridian Start-up Guide. Small to Medium size business start-up guide.

Noreen Farooqui New Balance

New Balance

  Challenge: Create web content that introduces current New Balance products. Solution: Google Ads that are informative, attention-grabbing, and most […]