TurboTax Blog

Challenge: TurboTax has an opportunity to convert blog readers into customers. Blog articles are frequently visited and rank high on search engines like Google. What obstacles are preventing readers from converting to customers?


Research: While conducting usertests on competitor sites including blogs and the current blog pages, I made discoveries on design challenges and created a more attractive and efficient way of navigating blog pages to optimize interactivity.

Solution: Based on my research, I created a demoof the prospective site with wireframes, design and content using Wix.com. I presented my work to the team and explained my work so that once a design team is assembled they my implement my research and content and design suggestions once the pages are executed.

Eventually, a team assembled and was able to complete the blog webpages as per my instructions.



When a list of blog articles are presented, we learned that clients want to know how long the article is, what category the articles falls into and the title.


Once a reader is on the article they’ve chosen they can see a Contents section where they can skip to a section relevant to them, if desired.