Challenge: Create a Small Business Start-up Guide to educate existing and potential owners on how to start their own small business while subtly encouraging them to use Ceridian for their human resource and accounting needs.

Solution: The copywriting for this project is accessible to a wide range of people, considering that English might be a second language for our demographic. Combining simple, concise writing with attractive images makes this guide a go-to resource for those inclined to start their own business.