Grossman Dorland Recruiting
Bruce Dorland of Grossman Dorland Recruiting engaged me to help with an agency rebrand. As GDR continues to grow, their service offerings expand and they reach a wider audience.
Archives: Projects
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RBC Rewards+ Visa
RBC Rewards+ Visa is the credit card designed for the Millennial. In order to reach this target audience, my challenge was to create a script in the language of the Millennial.
Loblaws Market Moments
Loblaws Market Moments celebrates its customers with retail moments to surprise and delight.
Campaign for Real Beauty: Dear Body
Dove’s Campaign for Real Beauty disrupted the ad world with its portrayal of Real Women representing the brand. Challenge: For […]
TD Discount Brokerage
Challenge: Encourage investors and potential investors to invest their money with TD Direct Investing. Solution: Recognizing that there are different […]
DaimlerChrysler Crossbrands, Jeep: New Species
Challenge: Introduce the world’s first available 4-door 4×4 convertible Wrangler: The 2007 Jeep Wrangler Unlimited.Solution: The Wrangler was nicknamed “the bug” and playing off that concept I developed an idea to breakdown its components encyclopedia-style. The client LOVED it.