RBC FutureMakers is the Career Portal for current and prospective RBC employees.
Challenge: RBC wanted to rebrand and change the popular perception that as a bank, RBC was traditional and conservative. With technological advances and savvy employees, the bank wanted to align itself with Google as a trend-setting, innovative company where creativity and individuality are celebrated.
Solution: There are three main components to the project. Each section presented its own demands:
RBC: The Company
What is RBC FutureMakers about? What is RBC doing to be a frontrunner in the tech space? Who, what and where is RBC going to make things happen as a company?
Highlight the RBC employee. What do they look like? What are their hobbies? Copywriting and imagery is presented in a dynamic way to highlight information about RBC employees.
As one of the largest tech employees in Canada, RBC is sparking real exchange everyday. This is where the next great FinTech innovation will happen. Search through RBC Career Listings and find opportunity.