Noreen Farooqui is a behavioural scientist who uses behavioural science, content strategy and conversational AI to make complex digital experiences clearer, more useful and more human.

She specializes in UX content design and conversational design for AI and machine-learning experiences, with a career spanning financial services, insurance, technology, automotive and consumer brands. Her project work has included Ford, Kraft, Microsoft, RBC, Dove and the Campaign for Real Beauty, and DaimlerChrysler.

Noreen is also a journalist whose work has appeared in the Toronto Star, The Globe and Mail, USA Today, the Toronto Sun and other publications. She is a University of Toronto mentor, and she is recognized annually for her contributions to students and the community.

Reach out at Noreen@NoreenFarooqui.com