Noreen Farooqui
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Noreen Farooqui
  • About
  • Testimonials
  • Legacy Projects

Advertising, Business + Community

  • Some of my favourite projects.
  • Legacy Projects

Justice for Migrant Workers

Elchi Chai Shop

Noreen Farooqui Dove Campaign for Real Beauty

Campaign for Real Beauty: Dear Body. Turning women’s stories about aging into a national storytelling experience.

Campbell Chunky x Movember

RBC FutureMakers: Repositioning RBC as a technology-driven employer.

RBC Rewards+ Visa

RBC Rewards+ Visa: Reimagining financial-services language for a younger audience.

Noreen Farooqui Hurify

Hurify: Making a complex IoT platform simple and accessible to a general audience.

Noreen Farooqui Grossman Dorland Recruiting

Grossman Dorland Recruiting: Using creative content to connect employers with the right talent.

Noreen Farooqui Loblaws Logo

Loblaws Market Moments: Turning everyday grocery shopping into a more engaging digital experience.

Noreen Farooqui TD Discount Brokerage

TD Discount Brokerage: Making investing more approachable through a more conversational brand voice.

Noreen Farooqui Daimler Chrysler Crossbrands

Jeep: A New Species. Introducing a new Jeep through an unconventional digital campaign.

Selected Journalism

Roma get no refuge
NOW Magazine, 2005
An investigative article examining how Canada’s refugee system handled Hungarian Roma claims, and the concerns raised about the use of precedent-setting “lead cases” in determining who could remain in Canada.

Daughton can sling with the best of them
Mississauga News, 2003
A feature profile of Gillian Daughton, a pioneering female Highland Games competitor, exploring her athletic discipline, cultural roots, and the changing role of women in a traditionally male-dominated sport.

© 2026 Noreen Farooqui

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  • About
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  • Legacy Projects