DaimlerChrysler Crossbrands, Jeep: New Species

Noreen Farooqui Daimler Chrysler Crossbrands

Noreen Farooqui Daimler Chrysler Jeep A New Species

Challenge: Introduce the world’s first available 4-door 4×4 convertible Wrangler: The 2007 Jeep Wrangler Unlimited.

Solution: The Wrangler was nicknamed “the bug” and playing off that concept I developed an idea to breakdown its components encyclopedia-style. The client LOVED it.