RBC Rewards+ Visa is the credit card designed for the Millennial.
Challenge: How are we going to reach a Millennial audience?
Solution: Communicate in the Language of Millennials.
In order to do this, we had to breakaway from the traditionally conservative tone of banks and communicate in a more relaxed, colloquial tone.
There was a lot of back and forth with RBC before finally reaching the final creative. An all-around success that continues to garner success.