The Challenge
Grossman Dorland Recruiting was growing and expanding its service offerings, but its existing website didn’t fully reflect the evolution of the business. The challenge was to reposition the site around the agency’s growing expertise while making it easier for prospective clients to understand its areas of specialization.
The Approach
I reworked the site’s content and information architecture to bring the agency’s evolving areas of expertise to the forefront. This included restructuring and reordering content, developing new pages around its key service areas, and rewriting leadership biographies to communicate the depth of experience and expertise within the organization.
The Outcome
The redesigned content created a clearer narrative around Grossman Dorland’s capabilities and positioned the agency’s leadership and areas of specialization more prominently within the overall site experience.
Visit, Grossman Dorland Recruiting.