This is an archived site.
Role: Content Strategist, Writer + Designer
Contribution: Content strategy, information architecture, UX, writing, visual design + website development
Project Type: Nonprofit / advocacy website
The Challenge
Justice for Migrant Workers needed a digital home that could bring together its mission, history, advocacy priorities, events, news, and opportunities for people to get involved. The challenge was turning a substantial amount of information into a website that was clear, navigable, and useful to people encountering the organization for the first time.
I organized the experience around the questions a visitor would naturally have:
Who is J4MW?
What do they do?
Why does their work matter?
What has happened historically?
What are they advocating for?
How can I learn more or get involved?
That thinking shaped the site’s structure, navigation, page hierarchy, and content.
The Information Architecture
The website was structured around distinct pathways, including:
- About the organization
- J4MW’s history
- Current demands and advocacy
- Events
- Latest news
- Ways to get involved
This created a clearer separation between understanding the organization, understanding the issues, and taking action.
Rather than presenting the organization’s work as one large body of information, I created a navigable framework that allowed different audiences to enter the experience at the point most relevant to them.
The Work
I owned the digital experience end to end, including:
- Content strategy
- Information architecture
- Website structure and navigation
- UX and page organization
- Copywriting and editing
- Visual design
- Website design and development
- Content organization and presentation
The result was a cohesive digital home for the organization that combined storytelling, information, advocacy, and community participation.
The Experience
J4MW’s work encompasses history, ongoing advocacy, community organizing, and current events. The website therefore needed to do more than communicate a single message.
It needed to help visitors understand, explore, and act.
The resulting experience gives the organization’s history and mission a clear place within the site while making current activities and opportunities for participation easier to discover.
A Different Kind of Digital Problem
J4MW demonstrates another dimension of my practice: using content, UX, and design to make complex, mission-driven information more navigable and human.
Unlike my enterprise work, where I often worked within established digital ecosystems and multidisciplinary teams, this project gave me ownership of the experience from strategy through execution.
It shows the same underlying approach I bring to larger organizations: understand the audience, organize complexity, reduce friction, and create a digital experience that helps people find what they need and understand what to do next.