A retail campaign designed to surprise and delight customers through unexpected in-store experiences.
The Challenge
Loblaws wanted to build excitement around its annual Market Moments campaign and encourage customers to visit Loblaws and its affiliated stores to participate. The challenge was to turn existing campaign footage into a short, attention-grabbing social video that could communicate the energy of the experience and motivate customer participation.
The Approach
I worked closely with the Art Director and Motion Designer to shape existing footage into a 15-second social video. We focused on creating a fast-paced, energetic experience that quickly communicated the excitement of Market Moments while giving customers a clear reason to visit their nearest Loblaws or participating affiliate.
The Outcome
The resulting social video transformed existing campaign assets into a concise piece of promotional content designed for attention in a social-media environment and to drive awareness and participation in the Market Moments campaign.
