Gourabjit Baliarsingh, Business Architect, Sun Life

Noreen Farooqui Jocelyn Hajash

Noreen and I worked on Sun Life’s chatbot – a machine learning initiative that was designed in response to the Covid pandemic’s rise in insurance sales for direct-to-consumer products. From creating scripts for launch to updating scripts each month, she tirelessly worked to improve the chatbot experience with successful match rates for questions and relevant answers. Noreen is a successful user experience practitioner with a writing style that thoughtfully engages clients.