The Challenge
Organize content on direct investing for new investors and experienced traders to learn to invest and keep abreast of market trends.
The Solution
RBC Investor’s Toolkit is for investors at all levels. It’s your online hub for videos, articles, and tutorials on buying and selling stocks. From novice to experts, learn new skills or brush up on existing ones as you gear up to trade like a pro!
The focus was on creating SEO-optimized, plain language content built around client pain points. Writing for screen readers was a crucial part of this project. Trained by RBC accessibility specialist Toan Tran, I created WCAG/AODA compliant copy to empower the visually impaired to learn about investing, and to buy and sell stocks on their own.
