Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics Toronto – NOREEN FAROOQUI
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Playtex Play On

Playtex Play On encourages girls 13-18 to be active in sport during their periods. Posts ranged from motivational to product to special days, encouraging girls to Play On while living their lives to the fullest. I was the Copywriter and […]

The Johari Window

Psychology and people fascinate me. Our relationships with others can change us in profound ways. A child who is loved will grow up thinking she can accomplish anything. An adult can do the same. I found unconditional love in my […]

Sizzling Salsa Documentary

At long last (almost 2 years), here’s the salsa documentary I’ve been talking about. I am in it. So watch it. 🙂 Dancing at the Toronto Salsa Practice is my Saturday escape. I get to forget about my week, and […]

Social Media: RealCup

RealCup coffee and teas appeal to a sophisticated consumer. My team developed a strategy and moderated the Facebook Community page so that we could create engagement in a supportive environment. We hold contests such as “What’s Your Favourite Mug?” and […]

Social Media: Chef Boyardee

Thank Goodness for Chef Boyardee! Our target market is the “modern mom” who is part of a relatively affluent family with children ages 6+. She spends time online researching a variety of topics including vacations and weather. Her family is […]