Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics Noreen – NOREEN FAROOQUI

The Johari Window

Psychology and people fascinate me. Our relationships with others can change us in profound ways. A child who is loved will grow up thinking she can accomplish anything. An adult can do the same. I found unconditional love in my […]

Gestures Around the World

Here’s a companion piece/quiz to last Sunday’s Body Language article. How many can you guess right? Gestures Around the World Body language isn’t always universal. Cultural differences abound. Take this quiz, and find out how savvy you are! 1) In […]

La Braja: Part 2

Continued… Those who wish to learn how to concoct these tasty delights have the opportunity to do so with La Braja Tours. Guests custom design the week-long visit that includes cooking lessons, tours of Piemonte vineyards, and excursions to seasonal […]

Sizzling Salsa Documentary

At long last (almost 2 years), here’s the salsa documentary I’ve been talking about. I am in it. So watch it. 🙂 Dancing at the Toronto Salsa Practice is my Saturday escape. I get to forget about my week, and […]

Social Media: RealCup

RealCup coffee and teas appeal to a sophisticated consumer. My team developed a strategy and moderated the Facebook Community page so that we could create engagement in a supportive environment. We hold contests such as “What’s Your Favourite Mug?” and […]

Social Media: Chef Boyardee

Thank Goodness for Chef Boyardee! Our target market is the “modern mom” who is part of a relatively affluent family with children ages 6+. She spends time online researching a variety of topics including vacations and weather. Her family is […]

Social Media: VH

VH‘s brand voice is worldly and intelligent. Our fans have an adventurous spirit and look forward to exploring new flavours in their kitchen. They engage with our Facebook Community to look for praise, and tips on improving the recipes they […]