Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics Noreen Farooqui – NOREEN FAROOQUI

Humans of the Caribbean Diaspora

Taylor Jenkins of Humans of the Caribbean Diaspora featured me for a week. Here is an excerpt. My mother is from Princes Town, Trinidad and my father is from Hyderabad, Pakistan. On both sides, mass migrations were a reality due […]


Ceridian is a global human capital management technology company serving more than 50 countries. The company is in the process of a brand revamp, and asked me to help with developing the brand with content aimed at small to mid-sized business entrepreneurs. Part of […]

In a New York State of Mind

As a writer for Travel with Jam, I discover classic treasures and uncover hidden gems in cities around the world. Travel with Jam is aimed at luxury travellers who enjoy the finer things in life, while appreciating the simplicity that […]

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Playtex Play On

Playtex Play On encourages girls 13-18 to be active in sport during their periods. Posts ranged from motivational to product to special days, encouraging girls to Play On while living their lives to the fullest. I was the Copywriter and […]

Artist Profile: Isti

One of my former advertising partners is an avid photographer, who took a break from ad land to not only take photographs, but tour. Some of this work was featured in his exhibit as well as in television interviews. His […]

The Johari Window

Psychology and people fascinate me. Our relationships with others can change us in profound ways. A child who is loved will grow up thinking she can accomplish anything. An adult can do the same. I found unconditional love in my […]

Gestures Around the World

Here’s a companion piece/quiz to last Sunday’s Body Language article. How many can you guess right? Gestures Around the World Body language isn’t always universal. Cultural differences abound. Take this quiz, and find out how savvy you are! 1) In […]

La Braja: Part 2

Continued… Those who wish to learn how to concoct these tasty delights have the opportunity to do so with La Braja Tours. Guests custom design the week-long visit that includes cooking lessons, tours of Piemonte vineyards, and excursions to seasonal […]

Sizzling Salsa Documentary

At long last (almost 2 years), here’s the salsa documentary I’ve been talking about. I am in it. So watch it. 🙂 Dancing at the Toronto Salsa Practice is my Saturday escape. I get to forget about my week, and […]

Social Media: RealCup

RealCup coffee and teas appeal to a sophisticated consumer. My team developed a strategy and moderated the Facebook Community page so that we could create engagement in a supportive environment. We hold contests such as “What’s Your Favourite Mug?” and […]

Social Media: Chef Boyardee

Thank Goodness for Chef Boyardee! Our target market is the “modern mom” who is part of a relatively affluent family with children ages 6+. She spends time online researching a variety of topics including vacations and weather. Her family is […]

Social Media: VH

VH‘s brand voice is worldly and intelligent. Our fans have an adventurous spirit and look forward to exploring new flavours in their kitchen. They engage with our Facebook Community to look for praise, and tips on improving the recipes they […]