Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics Social Media – NOREEN FAROOQUI
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Playtex Play On

Playtex Play On encourages girls 13-18 to be active in sport during their periods. Posts ranged from motivational to product to special days, encouraging girls to Play On while living their lives to the fullest. I was the Copywriter and […]

Social Media: RealCup

RealCup coffee and teas appeal to a sophisticated consumer. My team developed a strategy and moderated the Facebook Community page so that we could create engagement in a supportive environment. We hold contests such as “What’s Your Favourite Mug?” and […]

Social Media: Chef Boyardee

Thank Goodness for Chef Boyardee! Our target market is the “modern mom” who is part of a relatively affluent family with children ages 6+. She spends time online researching a variety of topics including vacations and weather. Her family is […]

Social Media: VH

VH‘s brand voice is worldly and intelligent. Our fans have an adventurous spirit and look forward to exploring new flavours in their kitchen. They engage with our Facebook Community to look for praise, and tips on improving the recipes they […]