Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics Interactive Advertising – NOREEN FAROOQUI

Dove: Hands

I got onboard the Dove and the Campaign for Real Beauty campaign at the height of its popularity. Real Images of women on billboards throughout the city were the talk of advertisers and beyond. It was a risky departure from […]