Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics Copywriting – NOREEN FAROOQUI

RBC FutureMakers

RBC FutureMakers introduces career prospects to the fascinating world of RBC as a workplace. Banks are often thought of as stuffy, suit-and-tie environments. Not in today’s world. RBC is a technologically advanced space where creativity and individuality are celebrated. Hijabs, […]


Ceridian is a global human capital management technology company serving more than 50 countries. The company is in the process of a brand revamp, and asked me to help with developing the brand with content aimed at small to mid-sized business entrepreneurs. Part of […]

Rogers Enterprise & Rogers Small Business

At Rogers, I was part of the User Experience Design team and was responsible for the behavioural science aspect of content when writing for the Enterprise and Small Business portion of the Rogers’ site. This includes Search Marketing – determining […]

Chartered Accountants of Ontario Rule the World

How do you turn an otherwise “boring” profession and make it appealing to high school and university students? That was the challenge the Chartered Accountants of Ontario presented my team. Our solution? Chartered Accountants Rule the World. Chartered Accountants occupy […]

Playtex Logo

Playtex Play On

Playtex Play On encourages girls 13-18 to be active in sport during their periods. Posts ranged from motivational to product to special days, encouraging girls to Play On while living their lives to the fullest. I was the Copywriter and […]

Grey Power Insurance

Writing for radio is always a treat. This is the most challenging medium as it requires the most amount of creativity. The audience only has auditory cues to rely on and must use their imagination to interpret events. Therefore, I […]

Smarties: Television Ad

This is a multimedia campaign where I created content for the Internet, television and candy boxes. The song, “Everyday People” was sung by duets in various genres: classical, beatbox, country, jazz etc. The target audience, young adults ages 11-14 were […]

Dove: Hands

I got onboard the Dove and the Campaign for Real Beauty campaign at the height of its popularity. Real Images of women on billboards throughout the city were the talk of advertisers and beyond. It was a risky departure from […]