Noreen Farooqui, writer, copywriter, behavioural scientist, strategy, strategist, University of Toronto, English, business psychology, behavioural economics noreenfa-admin – NOREEN FAROOQUI

Humans of the Caribbean Diaspora

Taylor Jenkins of Humans of the Caribbean Diaspora featured me for a week. Here is an excerpt. My mother is from Princes Town, Trinidad and my father is from Hyderabad, Pakistan. On both sides, mass migrations were a reality due […]

Caribbean Solidarity Network

Caribbean Solidarity Network It’s been eight months since work began on the Caribbean Solidarity Network. Since then, we’ve built a website, a twitter community, an instagram community, had numerous events, and made many friendships along the way. This is the […]

RBC FutureMakers

RBC FutureMakers introduces career prospects to the fascinating world of RBC as a workplace. Banks are often thought of as stuffy, suit-and-tie environments. Not in today’s world. RBC is a technologically advanced space where creativity and individuality are celebrated. Hijabs, […]


Ceridian is a global human capital management technology company serving more than 50 countries. The company is in the process of a brand revamp, and asked me to help with developing the brand with content aimed at small to mid-sized business entrepreneurs. Part of […]

Mr. Ulysse Gets Schooled

Jude Ulysse is a diminutive man, standing at 5″4. He is shy, with rough hands, and tends to avert his gaze when in close proximity to you. As a high school teacher at Langstaff Secondary School, he teaches French Immersion. […]

Creative & Digital Strategy: Claritin

As the Creative Strategist on Bayer brands (Claritin, Drixoral, and Aerius) I analyzed social media and website data for key metrics while offering insights on improvements on creative content (writing and imagery), and strategy (number of posts, timing, media). The […]

Waltzing Through Vienna

Let me take you on a journey into the past, to the world of Freud and Mozart, with the modern-day elegance of sophisticated technology. Waltz with me through the cobblestoned streets of Vienna.

In a New York State of Mind

As a writer for Travel with Jam, I discover classic treasures and uncover hidden gems in cities around the world. Travel with Jam is aimed at luxury travellers who enjoy the finer things in life, while appreciating the simplicity that […]

Rogers Enterprise & Rogers Small Business

At Rogers, I was part of the User Experience Design team and was responsible for the behavioural science aspect of content when writing for the Enterprise and Small Business portion of the Rogers’ site. This includes Search Marketing – determining […]

Chartered Accountants of Ontario Rule the World

How do you turn an otherwise “boring” profession and make it appealing to high school and university students? That was the challenge the Chartered Accountants of Ontario presented my team. Our solution? Chartered Accountants Rule the World. Chartered Accountants occupy […]

Playtex Logo

Playtex Play On

Playtex Play On encourages girls 13-18 to be active in sport during their periods. Posts ranged from motivational to product to special days, encouraging girls to Play On while living their lives to the fullest. I was the Copywriter and […]

Can’t Buy Me Love

You don’t have to know me for very long before you discover I have a sweet tooth. So much so, that the guy at the Italian bakery counter across the street seems to think I have a crush on him, […]

Artist Profile: Isti

One of my former advertising partners is an avid photographer, who took a break from ad land to not only take photographs, but tour. Some of this work was featured in his exhibit as well as in television interviews. His […]

The Johari Window

Psychology and people fascinate me. Our relationships with others can change us in profound ways. A child who is loved will grow up thinking she can accomplish anything. An adult can do the same. I found unconditional love in my […]

Gestures Around the World

Here’s a companion piece/quiz to last Sunday’s Body Language article. How many can you guess right? Gestures Around the World Body language isn’t always universal. Cultural differences abound. Take this quiz, and find out how savvy you are! 1) In […]

Artist Profile: Rosaline Lee

As I write this, it’s a snowy winter wonderland outside my window, perfect for joy and celebration. For Christmas 2014, my friend, Ros decorated her tree with characters from Star Wars. It’s been a 2-year project in the making, and […]

La Braja: Part 2

Continued… Those who wish to learn how to concoct these tasty delights have the opportunity to do so with La Braja Tours. Guests custom design the week-long visit that includes cooking lessons, tours of Piemonte vineyards, and excursions to seasonal […]

La Braja: Part 1

It’s a very cold winter, and I am dreaming of some place warmer than here. Italy comes to mind, and I have very fond memories of various regions we visited and the lasting friendships we made. Here’s a story I […]

Sizzling Salsa Documentary

At long last (almost 2 years), here’s the salsa documentary I’ve been talking about. I am in it. So watch it. 🙂 Dancing at the Toronto Salsa Practice is my Saturday escape. I get to forget about my week, and […]

Canadians & Sex Appeal

February is the month of love. With the winter wonderland we’re experiencing, it’s nights like these that we like stay in and cuddle. With Valentine’s Day around the corner, I thought I’d share with you an article I wrote about […]

Lead with Confidence

Take a moment to look at the people around you. What impressions are you getting from them? Who is tired? Happy? Sad? Likewise, what are you communicating to them? Are your legs crossed? Arms folded? Chin up? Like it or […]

Grey Power Insurance

Writing for radio is always a treat. This is the most challenging medium as it requires the most amount of creativity. The audience only has auditory cues to rely on and must use their imagination to interpret events. Therefore, I […]

Smarties: Television Ad

This is a multimedia campaign where I created content for the Internet, television and candy boxes. The song, “Everyday People” was sung by duets in various genres: classical, beatbox, country, jazz etc. The target audience, young adults ages 11-14 were […]

Dove: Hands

I got onboard the Dove and the Campaign for Real Beauty campaign at the height of its popularity. Real Images of women on billboards throughout the city were the talk of advertisers and beyond. It was a risky departure from […]