Noreen Farooqui

With over a decade of professional writing experience, I’ve created content for the Internet, radio, print, and television. For the past 6 years, I have focused on digital.
 
With my foot on the accelerator, my digital advertising career started at Organic Inc. creating e-direct copy for Daimler Chrysler (Chrysler, Dodge, and Jeep).
 
From there, I moved to sister company, Critical Mass as Phoebe Fontaine, hip hostessing guru doling out party advice for the cosmopolitan woman.
 
Dove and the Campaign for Real Beauty was my next stop where I directed copy on empowering girls and women to embrace their inner beauty.
 
Smarties, Show Your Colors expressed a similar sentiment with a campaign targeted at the 11-14 year-old demographic and the song, “Everyday People” sung by duets who acted as youth role models. Kids were encouraged to vote on their favourite version of the duet: classical, beat box, rock etc. in a multi-media campaign. The winning duet was featured on television.
 
How do you turn what’s popularly considered a boring career into something exciting for high school and university students? This was my challenge at Ogilvy, and together with my team, we  created the “Rule the World” campaign. Chartered Accountants occupy high positions at major enviable corporations and therefore, “Rule the World.”
 
As a SEO/SEM Director for Wunderman, I’ve worked on a number of Microsoft and Kraft campaigns.
 
I’ve worked on dozens of brands for tier one advertising agencies including Organic, Critical Mass, J Walter Thompson – RMG Connect, Ogilvy, Cossette – Elvis Communications, and Wunderman.
 
My journalism career includes published articles in the Toronto Star, Toronto Sun, the Globe and Mail’s New Canadian, NOW Magazine, and THIS Magazine.