Noreen Farooqui

With over a decade of media experience, areas of specialty include copywriting, search marketing, strategy, analytics, and social media.

Advertising clients include Ford, Microsoft, Kraft, Daimler Chrysler, Dove and the Campaign for Real Beauty, TD Discount Brokerage, Motorola, SC Johnson, Reese, Smarties, Chartered Accountants of Ontario, and RBC.

Agency collaborations include work with Ogilvy, Organic, Critical Mass, JWT, FCB, Wunderman, Y&R, Cossette, and Havas.

Noreen Farooqui & Community

 

Whether creating community offline or online, community is at the heart of my work. My community activism and journalism work centres on immigrants, refugees, and non-status people.

Caribbean Solidarity Network is an IndoCaribbean community initiative where descendants of indentured labourers can learn and discuss culture, experience, and identity.

Make Friends With Your Heart is a program I helped create for South Asian women at risk for heart disease in Toronto. This included developing a cookbook with traditional ingredients substituted with heart-healthy options, yoga classes, and neighbourhood walks.

Working with a community centre with predominantly South Asian clients, community-based outreach included educating religious leaders about violence in their communities and coming up with solutions to improve the lives of women.

My articles have appeared in the Toronto Star, Globe and Mail, Toronto Sun, USA Today, Rochester Democrat and Chronicle, This Magazine, Now Magazine, and many more publications.

What They’re Saying

As a former Sr. Art Director for FCB, I partnered with Noreen and found her to be a great writer. I enjoy her creative approach to problem solving and she does it well especially when under tight pressure and deadline. A great pleasure working with her.

Noreen is a compassionate woman with a talent for writing. At Capital C, she writes on diverse brands ranging from automotive to education. Her main client and where she truly shines is with Dove and the Campaign for Real Beauty. She is able to draw on her feminism and activism work and that makes all the difference in the final creative. I highly recommend Noreen.

Noreen’s technical and creative writing expertise came together on her work on Motorola. Her leadership skills, professional attitude, and thoughtful suggestions demonstrated her appreciation of the brand, and her aptitude in marketing

I was the project manager on a number of projects that Noreen worked on. Noreen has been a valuable asset to our web team. She demonstrated on many occasions a deep understanding of writing marketing materials for the online space and a strong ability for creative thought leadership. As a bonus, she is a joy to work with! I would recommend Noreen to any employer.  

It has been an absolute pleasure working with Noreen. Noreen's rare talents and wonderful attitude make her someone whom I respect, trust and admire professionally. Helpful and willing, Noreen maintains strong individual qualities. I know her to be resourceful and knowledgeable, providing multiple options, solutions and strategies to work with. Noreen's interactions seem effortless, even when working with the most difficult clients! Confident and cheerful, Noreen demonstrates excellent reasoning and is able to influence for the better. Noreen's work abilities and individual characteristics earn my highest recommendation!

I was very impressed with the results from the content Noreen generated for search engine marketing.

Noreen reported on speakers at WSC, wrote press releases, and developed website content. Inquisitive, factual and enjoys writing.